About Us

Mal Emery, Founder and Managing Director

As a Perth based entrepreneur, I have won national recognition with my “Street Smart” money making strategies, helping people in dozens of different industries to turn their businesses into money making machines.

Well known for my remarkable ability to think outside the square, I ventured into my first business at the age of 22 when I was fired from a job, which stifled and frustrated the already budding entrepreneur within. This was a challenging time for me because not only did I have the commitment of repayments on a new house and land package to honour, the birth of our first child was imminent! I sold out in 13 Months with almost enough $$$ to pay off my house!

Applying the steely focus I have become known for, I turned my first venture into a resounding success in record time. So successful in fact, that when I sold this business only 13 months later, I had almost enough money to pay for the entire house and land package, which I had expected to be paying off over the next twenty years. Let’s put that in perspective by today standards, that is the equivalent of paying off a half million dollar property in just 13 months.

I had discovered a latent passion – for business! Over the next two decades, I went on to buy and sell some 16 different businesses, using my uniquely potent style of marketing.

These days I have one of the largest coaching and consulting business’s on the planet. I refer to this group as ‘Rebellious Millionaires’. There is approximately 50 client’s paying me $8,000 to $10,000 per annum and a further 80 client’s paying me approximately $35,000 to coach them for 12 months. I also have a Master Mind Group of 28 Shakers and Movers who meet four times a year for one day and pay me $18,000 each for the privilege.

No one else in Australia can claim to have opened the door to the money vault and turned up the money metabolism for others more than me. This is not just for bragadocia but to impress upon you the value of listening to my Street Smart Marketing advice.

Besides, let’s face it, if you’re going to learn from someone, you have to know if they really know what they’re talking about. So here’s a list of some of my achievements…

• In October 2006 nearly 1000 people attended my ‘Silent Killer Masters of Cashflow Seminar’ where I gave away a Chrysler 300c car and donated over $70,000 to Ovarian Cancer Research. In 2007 again nearly 700 people attended my ‘Silent Killer Masters of Cash Flow Seminar’ where this time I gave away a Toyota Prius and donated approximately $30,000 each to the fight against Global Warming and Ovarian Cancer Research.
• I have bought and sold in excess of 16 businesses, often made $100,000’s in a very short space of time using little or none of my own money. I have been doing this since I was 23, and I’m now 57. That’s 34 years of expensive experience.
• In the last 8 years, I have sold at least $5 million worth of products and services via mail order, direct response and the Internet and have had days where I have turned over close to $100,000 and I have even had a million dollar weekend.
• In April 2005 in Chicago, USA I won one of six awards at “The 2005 League of Extraordinary Marketers”, decided and awarded by my peers and have shared the stage with Armand Morin, Dan Kennedy, Ted Nicholas, Bill Glazer, Yanik Silver, Jeff Paul, Jim Fleck, Stephen Pierce, Tim Paulson, Bill Rancic (Trump’s Apprentice), Corey Rudl, Jim Edwards, Brett McFall, Mike Koenigs, Tom Hua, John Tickell, Ed Burton, Pat Mesiti, Joseph Sugarman, Derek Gehl, Rick Otton and many others.
• I have been paid to present at the University of WA for Extension Courses. Also I have featured on ABC Radio and monthly time slots on 89.7 Twin Cities FM.
• I’ve had 5 books in bookstores that have sold like hotcakes including “Your Right to be Rich” and “EXPOSED – Zero to a Millionaire in Three Years or Less in Your Own Business!”, “EXPOSED – Recession Proof Your Business and Income” and “7 Keys To Making $100,000 in 100 Days” Amway even made ‘Your Right to be Rich’, the book of the month & ordered 7400 copies.

YOU have as much right to be rich as anyone else; it’s your birthright. I would go so far as to say you have an obligation to achieve and have unlimited access to all things necessary for you to live life to the fullest – in every sense; physical, spiritual and intellectually. Neither ought you to suffer guilt about desiring riches. The desire for wealth really reflects a yearning for a better, more abundant life. It would surely be absurd to deny the desire for an abundant life. The person who already has all they want in order to live in abundance, is rich. And in today’s demanding society, such a life would be impossible without money.

And make no mistake, if you follow my advice you’ll be breaking a lot of the ‘rules’ society in general places upon us. Can I save you? Is it possible to save anybody? It’s impossible to drag people to success, especially once they’ve got to the stage where they’re pedalling like hell. But the only person who can save you is YOU!

My own journey has been and continues to be exhilarating. I sincerely wish the same for you!

Ian Marsh, CEO

Ian Marsh started showing business owners how to create their own million dollar businesses in 2006 after three desperate requests from a business owner called Jeremy Young on the Gold Coast. Jeremy was about to lose the trifecta of his business, his house and his marriage.

After helping Jeremy implement some core strategies in his business and seeing the effect he had on his life, Ian then committed to showing other business owners how to create successful businesses as well. He is someone who works with businesses every single day and finds hidden, overlooked profits they didn’t even know they had. He is not a Harvard trained , MBA holding academic. He has gone through the school of hard knocks and experienced nearly every high and low you could have in business.

Starting as an electrician and refrigeration mechanic he has become a massive student of StreetSmart Marketing Principles.

• From June 1999 until 2004 Ian built and grew Marsh Air-conditioning P/L into a $9,600,000.00 a year business. In December 2005 he had the rug pulled out from under him and went bankrupt due to a massive theft of time and material in the company.
• In January 2006 Ian built a new company and within 8 months was doing a turnover of $8,000,000.00 P.A. Not only that, he implemented a simple, yet little-known-system that slashed staff’s sickies (just 5 out of 30 staff). Theft by staff zeroed down to nothing. (Marsh Marketing P/L).
• In March 2006 Ian launched a website called www.aircondirect.com.au which is now Australia’s most powerful Air-conditioning website.
• November 2006 saw him selling the above company for a BIG profit with four companies itching to purchase it. The bidding wars began, upping the price as they fought to buy the business.
• In March 2006 Ian decided to show other tradesmen and small business owners his powerful strategies to build their businesses into million dollar companies.
• In May 2007 he authored “How Any Tradesman Can Build A Million Dollar Business In 24 months Or Less By A Tradesman Who Has Done It Three Times”.
• December 2007 saw Ian win the “Rebellious Marketer on the Year” awarded at Magnetic Marketing ceremonies in Perth.
• In March 2009 Ian and his family move to Perth to join Mal Emery in building the StreetSmart Marketing Organisation to help Entrepreneurs create the lifestyle and business they want to achieve
• In August 2010 Ian cofounded the launch of the ‘StreetSmart Business School For Serious Entrepreneurs’.